WHAT IS A GIFT CARD?
A Gift Card is a smart/magnetic stripe card wherein a certain value is pre-loaded. The recipient of this Gift Card can then redeem the value preloaded in the card against goods & services provided by the organization/s mentioned in the card. The entire loaded value need not be redeemed at once; fractions of it can be redeemed from time to time, within the validity period.
The highlights of the gift card are:
Card is rechargeable after initial value is depleted.
Brand, issue and process your own secure electronic gift and loyalty card to replace paper gift certificates.
Completely customize a stored value card service to meet your program requirements.
Gift Cards outsell paper gift certificates 4 to 1.
Improve Company Image
Eliminate Fraud & Theft Issues
Billboard Advertising: great return for your ad rupees
Track Purchase Behavior
Improved card recipients' overall experience.
VALUE ADDED BENEFITS:
Why use Gift Cards?
Enhanced image/brand reinforcement – acts like a miniature billboard
Strong link to loyalty programs
Additional revenue streams (card sponsorship)
Reduced administrative and reconciliation costs
Reduced theft and fraud
Ensures that money will be spent where giver intended
Ability to capture recipient information and track purchase history (optional).
Great gift item – more personal than cash or paper
No Change Given – 100% Value
Added convenience – perceived value of plastic is high
Dedicated customer service
Safer than Cash
KYROS will provide turn-key solutions for clients including:
Network and POS Integration
Personalized Smart or magnetic Stripe Cards
Recipient Service & Support in our network.
Transaction Processing, Database Management & Reporting & Analysis (optional).